Marketing Manager_021a
Company: Delphi
Responsibilities
- Fully integrated contributor to Business Line/Product Line(s) & SMT process
- Craft product value propositions understand product characteristics, understand market needs, maintain product market price information
- Responsible for product- oriented market research, business intelligence/competitive
- Corporate/Divisional marketing liaison to product line/business line: lead or participate in customer product demonstrations shows and exhibits, clinics, etc
- Support customer sales team activities customer visits—preparing and presenting product marketing/value proposition materials to influence customer decisions, product/sales interface and product training.
- Enable product planning process (presentations market data, trends, analysis, etc)
- Lead/conduct competitive assessment activity
- Compile/collate market size and Delphi competitor market share information (define ‘universe of opportunities”) – maintain market share database
- Ensure Miller Heiman Funnel is full
- Provide guidance and coordination to regional product marketing managers through weekly global business line product marketing managers coordination conference to ensure alignment, share results and action plans
- Participate in staff meeting with the director, worldwide marketing – share business line product marketing activities results and action plans.
Requirements
- Five years experience in Marking/Product Planning
- Solid understanding of the products offered within a given product line technology roadmap, market drivers, system dynamics
- Excellent presentation and communication skills
- Strong analytical capabilities to enable competitive assessment, market research, etc
- Vision – ability to see the big picture
- Maturity – ability and confidence to work several layers above level.
德尔福集团总部位于美国密歇根州特洛伊市，是全球的汽车系统和零部件生产制造商,为全球所有著名汽车制造商提供品种齐全的汽车系统, 零部件和模块。
德尔福目前拥有167家全资工厂, 共18万4千多名员工, 分布在全球40个国家。在2005年的全球500强中, 德尔福排名第179位。
德尔福自1994年进入中国以来，积极在中国设立企业，拓展业务。目前在中国的总投资额已超过5亿美金, 建立了1家投资公司、11家合资独资生产企业，4所客户服务中心，1所技术中心和1家科技研发中心, 并与清华大学合作建立了德尔福清华汽车研究所。德尔福在中国的主要客户有：上海通用,上海大众,一汽大众等。
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